Angela Hickox MA


Consultant and Director of Research

Angie is responsible for leading JurySync’s Research Team in the design and implementation of high-quality research programs, analysis of juror feedback and development of juror profiles and tools that arm our clients for success in the courtroom.


I’m from Milwaukee. I grew up a quaint village called Whitefish Bay. My dad was a computer programmer and analyst. My mom stayed at home and served on the school board for many years. She still does. I have an older brother and a younger sister.

Our clients are savvy consumers of jury research, and we often hear that our projects were the best run and our work product was the best they’d seen. That means a lot. I believe strongly in executing high quality jury research and other services, consistently. High quality research is the foundation that enables us to give sound advice.


I’m also proud of my contributions to the strategic advice we give our clients. I’m adept at analyzing juror feedback and finding patterns that help identify what resonates with jurors.

I have dual bachelor’s degrees in Communication Arts and Spanish from the University of Wisconsin in Madison. I have a Master’s Degree from the University of Kansas in Communication Studies. My emphasis was on political communication and argumentation. While at KU, I taught classes in public speaking and rhetorical theory and led focus groups for the Commission on Presidential Debates.

We value quality and work well together as a team. Everyone who works here is career-oriented and genuinely wants to do a good job for our clients. We have Midwestern sensibilities. We care about each other and our clients.

Three things: Know your audience. The more you can learn about your jurors, the more you can tailor your arguments to their life experiences and attitudes – they will ultimately interpret your case through this lens.


Be yourself. Jurors are more likely to believe your message is genuine when you are being genuine.


Provide a narrative framework for jurors to interpret the evidence. The framework makes the evidence easier to remember and interpret and can often give jurors a reason to be on your side. You need to turn your jurors into advocates for your side in the jury room.


[multiple years] High-Tech Trial Techniques: Use of Jury Consultants for Northwestern University School of Law


(Aug 2016) Three Steps to Jury Selection at Shook Hardy Bacon Advanced Trial Practice Program


(March 2014) Connecting with the Jury: Case Study in Jury Selection at Ross T. Roberts Trial Academy, USDC Western District of Missouri


(2011) Trial Consulting Fundamentals & Witness Effectiveness for American Association of Nurse Lifecare Planners

See how our team can help you succeed.

From research to strategy to at-trial consulting, JurySync will be your trusted ally in selecting an open-minded jury and developing, testing and refining theories and themes that set you up for success.

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