We value quality and work well together as a team. Everyone who works here is career-oriented and genuinely wants to do a good job for our clients. We care about each other and our clients.

Our clients are savvy consumers of jury research, and we often hear that our projects were the best run and our work product was the best they had seen. That means a lot. I believe strongly in executing high quality jury research and other services, consistently. High quality research is the foundation that enables us to give sound advice.

I’m also proud of my contributions to the strategic advice we give our clients. I’m adept at analyzing juror feedback and finding patterns that help identify what resonates with jurors.

Three things: Know your audience. The more you can learn about your jurors, the more you can tailor your arguments to their life experiences and attitudes – they will ultimately interpret your case through this lens.

Be yourself. Jurors are more likely to believe your message is genuine when you are being genuine.

Provide a narrative framework for jurors to interpret the evidence. The framework makes the evidence easier to remember and interpret and can often give jurors a reason to be on your side. You need to turn your jurors into advocates for your side in the jury room.

I’m from Milwaukee. I grew up in Whitefish Bay, a small village on Lake Michigan. My dad was a computer programmer and analyst. My mom stayed at home and served on the school board for many years. I have an older brother and a younger sister.