Paulette Robinette PhD

Paulette Robinette PhD

Paulette Robinette

President & Founder

Paulette casts JurySync’s strategic vision, leads our consulting practice and provides strategic advice to the nation’s leading trial lawyers.

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Achiever Relator Strategic Responsibility Learner

Paulette Robinette

Q: What have been some of your biggest successes for JurySync clients?

Demonstrating to battle-weary clients that jurors with negative predispositions are capable of making fair decisions, especially when you don’t play to their stereotypes.

Q: What’s something you wish more defense attorneys knew?

Jurors need something to stand for in deliberations. A persuasive case theory is one that replaces, not rebuts, the other side’s argument.

Q: Tell us something fascinating about human behavior.

Two jurors will quickly size each other up incorrectly and argue the exact same point without realizing it. Their snap judgments make them oblivious to the common ground between them.

Q: Tell us about your educational background

I earned a PhD in Legal Communication. I studied communication strategies and the psychology of juror decision-making. I learned how to leverage different research tools when preparing for litigation.

Q: How did you get into this line of work? What keeps you in it?

I was finishing up an independent study on communication and the law when I learned about a program designed to train jury consultants. I left southern California and headed to the Midwest, where I attended the University of Kansas. I dove in and never looked back.

I am intrigued by the power of words to bring meaning to evidence and equip jurors to make a fair and just decision.

Q: What have been some of your biggest professional achievements?

Leading a successful business for nearly two decades and cultivating an environment in which people and good ideas flourish.

Q: How did you grow up?

I was born in Wayne, New Jersey, but I grew up on 14 acres in Kansas City, Missouri, reading books, riding horses and planting Christmas trees.

Q: What are you passionate about outside of work?

Getting to play a role in the development of two talented, creative and hilarious boys.

Publications and Presentations

Robinette, P.R. (March 2018). The Trump Effect. Presentation for ExxonMobil’s Annual Litigation Retreat. Austin, Texas.

Robinette, P.R. (July 2016). Reaching Jurors in Complex Cases. Presentation for the International Association of Defense Counsel 2016 Annual Meeting. Southampton, Bermuda.

Robinette, P.R. (February 2015). High Tech Trial Techniques: Persuading Jurors. Presentation for Northwestern University School of Law. Chicago, IL.

Robinette, P.R. (March 2014). Connecting with the Jury. Presentation for Ross T. Roberts Trial Academy. Kansas City, MO.

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Robinette, P.R. (May 2013). Using Focus Groups to Create the Trial Narrative, and Effective State and Federal Voir Dire. Presentations for the Kansas City Metropolitan Bar Association Bench-Bar & Boardroom Conference. Branson, MO.

Robinette, P.R. (November 2011). “Just Google Them”: Voir Dire in the Digital Age. Presentation for the South Carolina Defense Trial Attorneys’ Association Annual Meeting. Amelia Island, FL.

Robinette, P.R. (October 2011). Perception of Gender Differences in the Courtroom. Presentation for the ABA Women in Products Liability Twelfth Annual Regional CLE Workshop. Nashville, TN.

Robinette, P.R. (February 2011). Making the Most of Jury Research. Presentation for the International Association of Defense Counsel 2011 Midyear Meeting. Pebble Beach, California.

Robinette, P.R. (May 2010). Seeing Is Believing: Trial Graphics for Drug and Device Cases That Work. Presentation for the Drug and Medical Device Seminar. San Francisco, CA.

Robinette, P.R. (February 2009). How To Play Offense with Defense Witnesses. Paper and presentation for the Federation of Defense and Corporate Counsel Annual Winter Meeting. Kauai, HI.

Robinette, P.R. (October 2007). Client Communications: Good to Great. Presentation for the Association of Corporate Counsel. Chicago, Illinois.

Robinette, P.R. (June 2005). Jury Selection / Ethical Considerations. Presentation for the First Circuit Judicial Conference. Newport, Rhode Island.

Robinette, P.R. (May 2004). Jury Decision-Making in Catastrophic Cases. Presentation for the GE ERC Claims Conference. Chicago, Illinois.

Robinette, P.R. (February 2002). The Perils and Pleasures of Voir Dire. Presentation for the International Association of Defense Counsel. Tucson, Arizona.

Nathan P. Eimer

“Paulette Robinette is a star who has provided extraordinary value in jury studies, jury selection and theme development, including assisting in the crafting of jury presentations at trial.”

Nathan P. Eimer, Eimer Stahl LLP


Nathan P. Eimer, Eimer Stahl LLP

See how our team can help you succeed.

From research to strategy to at-trial consulting, JurySync will be your trusted ally in evaluating the case and developing theories and themes that set you up for success.